8 05, 2011

Total Engagement, the Heart of Business 3.0

By |2016-11-01T11:35:26+02:00May 8, 2011|Online, People|

After years of economic downturn and drastic cost reduction customers are grumbling more loudly and more clearly than ever. Therefore, 2011 is the year companies will have to start using customer engagement for their own benefit through increased use of employee empowerment. Why? Because, as Marketing legend Philip Kotler says: "In order to remain relevant [...]

8 05, 2011

Employee and social media: look before you leap

By |2016-11-01T11:35:26+02:00May 8, 2011|Online, People|

Their social media activities cost police chef Gerda Dijksman and TV presenter Cornald Maas their jobs last year. In both cases Twitter was the chosen means. The TROS broadcasting company terminated  Maas’ contract, after a sarcastic message was posted about Eurovision singer Sieneke. Dijksman was suspended after responding to a fatal accident in a clumsy [...]


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