Do put all eggs in a basket

By |2016-11-01T11:35:25+02:00July 20, 2012|Leadership, People|

"Don't you... bring reality into my classroom!" Decreted my professor of marketing at Kellogg school of management. He was quite aware that reality does not exist in any other than subjective form. (Click for a do it yourself experiment.) He told the story how one day he was grocery shopping and noticed how people buy eggs. [...]