So, you read my blog "The goal... is not making money". But what is the goal, if not making money? The good news is that the answer is simple: happiness. The bad news: happiness is hard to measure, for its highly subjective, if measurable at all. But wait, no, companies have started using [...]
Reading the same book again, after many years, is like meeting an old friend. Rereading The goal, by Eliyahu Goldratt was like a nice get together that brought back good memories. But, I was most struck by how I now fundamentally disagree with my old friend. In the book "The goal" is defined as "making money". [...]
Not withstanding all the Change management and Consulting education I have received, I have been known to say: ‘Companies do not exists… they are merely a complex set of individuals and even more complex networks of (networks of) individuals.’ I have experienced, first hand, how any one-size fits all approached fails over and [...]
After years of economic downturn and drastic cost reduction customers are grumbling more loudly and more clearly than ever. Therefore, 2011 is the year companies will have to start using customer engagement for their own benefit through increased use of employee empowerment. Why? Because, as Marketing legend Philip Kotler says: "In order to remain relevant [...]
Their social media activities cost police chef Gerda Dijksman and TV presenter Cornald Maas their jobs last year. In both cases Twitter was the chosen means. The TROS broadcasting company terminated Maas’ contract, after a sarcastic message was posted about Eurovision singer Sieneke. Dijksman was suspended after responding to a fatal accident in a clumsy [...]
